• The GOI issue price of Rice is @ Rs. 18.59 per Kilogram.
• Overall Kendriya Bhandar margin is Rs. 1.41/- per kg of Bharat Rice, which includes marketing expenses, track and trace monitoring expenses, advertising and promotional expenses of Bharat Brand, and GST on the KB margin.
• The GOI fixed MRP is Rs.29.00 per Kilogram in packet form of 5 Kgs, 10 Kgs only.
• Own Distribution Channel: The qualified miller/manufacturer will utilize its own distribution channel for sale of Rice through mobile vans and fixed points of sale. A margin of Rs. 2.99 per Kg has been given to the empanelled miller/manufacturer inclusive in MRP of Rs.29 for utilizing its distribution channel and this margin would be deducted from the empanelled miller if, sale is conducted through other channel of Kendriya Bhandar.
• Kendriya Bhandar may conduct sale of Rice through other channel also, in such case, the empanelled miller may be asked to supply Rice at the designated points of Kendriya Bhandar for sale, where the empanelled miller products will get Rs.29/- per Kg (Rs.29.00 – Rs.2.99).
• Agriculture Market Cess is applicable as per actual.
• The GST @ 5% as applicable under packaged goods provision is included in the MRP Rs. 29/-
• The miller/manufacturer should have valid FSSAI license.
• The allotment of rice shall be basing on the past performance & annual turnover of the millers/manufacturers.
• The millers shall place indents for rice of minimum quantity of 100 MTs and multiplied with 100 MTs.
• The millers shall be allowed to lift the rice from the allotted warehouses/FCI godowns only on advance payment to be made in favour of Kendriya Bhandar and carry to their respective mills at their own arrangements for milling of rice and packaging in the given denomination of 5Kgs & 10 Kgs only with Government LOGO.
• The design of LOGO & printing matter shall be provided by Kendriya Bhandar.
• The GOI fixed out turn Ratio (OTR) shall be 80%.
• The millers/manufacturers shall ensure sale of Bharat Rice as per the OTR 80%.
• The millers/manufacturers shall have distribution network in the state concerned and those details are to be furnished to Kendriya Bhandar invariably.
• The miller/manufacturer shall be allowed to undertake the sale of Bharat Rice through mobile vans or fixed place of retailers’ /wholesalers/ vendors/ hostels/ hotels/consumers from any point across the country.
• Daily report on processing of rice shall be furnished to Kendriya Bhandar.
• Daily sales of mobile van/fixed place of the area shall be submitted to KB.
• The daily reporting system is mandatory for onward submission of information to the GOI.
• There shouldn’t be any quality complaints from the consumers and in case of quality complaints received, the registration of the concerned miller/manufacturer will be cancelled apart from forfeiture of Security Deposit and imposition of appropriate penal action as per the guidelines of GOI.
• Kendriya Bhandar reserves the right to reject any EoI without citing any reason. The decision of the undersigned with regard to the finalization of location of mill will be arrived at based upon recommendation of the Committee consisting of officials of Kendriya Bhandar which shall be final and binding.
• The Miller / Manufacturer shall have to submit daily sales report with geo tagging photos of mobile vans, retail outlets, etc.
• The miller / manufacturer shall also submit bill copies raised to the retailers and GST returns for verification of 5% GST payment on packed rice sales
• Under any circumstances, miller / manufacturer shall not sell rice other than in 5 and 10 KG packets.

Principal Business Management Officer
Regional Office, Kendriya Bhandar.